It all began with…
Vincent Garson is a French designer trained at the prestigious Parisian ‘Chambre syndicale de la Haute Couture’. (Haute Couture Business Council)
After learning his craft at Christian Lacroix, Paco Rabanne, Oscar de la Renta for Balmain and Alber Elbaz for Guy Laroche, he moved into the urban streetwear scene where he collaborates on and initiates new lines for Com’8, Unkut, Chevignon, Airness …
He created and developed a specific clothing line for Djs, “VGarson Dj’s Wear”, featuring a patented system that allows DJ’s to wipe vinyls directly onto their T-shirts. His proposals appealed to artists who soon asked him to create music video costumes (Asa, Savages.. ), while music labels came to him for artistic direction in their projects.
Meanwhile, as a Costume Director in the movie industry he discovered new perspectives and a new way to live his creativity, a group experience, a common project.
“It is a whole new reflection about the garment, the way it flows on the body and its interaction with the psychology of the character and his movements.”
Gradually, two mediums emerge as fundamental pillars of his work – motion and transformation.
In an over-saturated fashion industry that can rely on ambiguous production processes, he studies the garment as an object in motion subject to interpretation and questions the concept of luxury.
“After 20 years of creating around the world, it is time for me to work under my own name. My constant concern is to deliver an uncompromising level of craftsmanship whilst shaking off the luxury dogmas.
Free from constraints, taboos or limits, I want to build a universe anchored in traditional craftsmanship that projects all my contemporary creative freedom.”