It all started when...

Eliran Ashraf graduated from the Shenkar High College in Israel in 2013 and specialised in knitting & printing technologies. Eliran currently lives
and develops his premium urban wear brand UNDER/CONSTRUCTION in Geneva and manufactures in Tel Aviv.

The inspiration for the designs, as the title of the brand suggests, revolves around urban structures, street art and modern architecture. As someone who comes from a multi- cultural place like Israel and living in cosmopolitan Geneva, Eliran is intrigued by cultural meeting points between tribes, authentic tribal textiles and patterns. 

All items are completely unisex and made for anyone who likes to play, experiment and celebrate urban life with wearable fashion. 



16 Rue Jean Gutenberg, 1201 Geneva

1st Floor

Opening Hours

Tuesday-Friday 10:30-19:00

Saturday 10:30-18:00