It all started when...
Andreas Guggenbühl and Michael Berli, co-founders of Selfnation, had to go jeans shopping with their girlfriends for more than two hours.
Did you know that on average women try on 20 pairs of jeans before they finally buy one ?
Combining fashion design with an innovative technology, the team decided to put an end to our agony. In 2014, they launched an online platform where through self-explanatory tutorials we input our measurements (8 for women and 6 for men) and they sustainably produce custom-made, computer-optimized cuts.
To your measuring tape and your computer!