It all started when...

Since February 2016 Nasire is joining two worlds with Zürich as the cradle of design and Marrakech as the center of production. Powerful, clear lines not only represent the design but also reflect Marrakech’s architecture. 

Architecture and its sharp lines are not only source of inspiration regarding the design but also when it comes to longevity. To live up to it, the carefully selected materials are being transformed into weekenders, overnighters, totes and laptop cases through elaborate craftsmanship.

The pieces are the tangible outcome of an incessant exchange of knowledge and cultural backgrounds. Through the conjunction of Marrakech and Zürich as places of origin, duality is the essence that inheres in every Nasire piece.



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