Fashionhotel Spring Edition 2018

FASHIONHOTEL stands for uniqueness, innovation and creativity. Last weekend (16-18 March 2018) Kameha Grand Hotel hosted for 3 days pop-up fashion houses with fashion and beauty brands, workshops, fashion catwalk and DJs.

The hotel rooms are transformed into pop-up stores during the event and showcase the creations and products of young designers and emerging brands. The event aims at promoting the local fashion market and offer visitors a special experience.

Bringing together Swiss and International brands and retailers, Fashionhotel has been over the last three years, the eye-catching Zurich destination to immerse yourself in women's and men's fashion. Strolling along the privatised floors, you discover new brands, spot emerging trends and connect with young designers.

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SPOTLIGHT ON OUR FAVOURITE !


ELEPHBO

 

Website: https://elephbo.com

Contact: tanja@elephbo.com

 

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 Tanja Bauer, Head of Marketing and Sales

Tanja Bauer, Head of Marketing and Sales

Tanja, Tell us how and when it all started for ELEPHBO?**

The idea to turn wasted cement bags into wicked classy fashion accessories was born while founder Nicolas Huxley was traveling through Cambodia. While thousands of tourists have stumbled across the cement bags in Cambodia, getting annoyed or simply ignored them - Nicolas thought there is more potential in this waste.

Who are your clients?

Our clients vary as much as our products. On the one hand we have young and environmental conscious customers who focus on sustainable consumer goods with a social story behind it. On the other hands we also have customers who are looking for high-quality and unique products that reflect a mixture of wicked style and classy elegance, combined in handy accessories.

What are your Top 3 Best selling products?

 Sneaker - High Sneaky - CHF 249

Sneaker - High Sneaky - CHF 249

 Weekender - Sporty - CHF 199

Weekender - Sporty - CHF 199

 Bag-in-Bag - Handy - CHF 49

Bag-in-Bag - Handy - CHF 49

How was FH for you?

To participate at the FH Spring Edition 2018 was a great success. We have meet numerous new people and business partners. Furthermore, it was a great platform for us to show our brand and to explain the project behind ELEPHBO. For us it is important to spread the idea of recycling. We are quite sure we will also cooperate with the FH in the future.


EHTIROS

Website: https://www.ehtiros.com

Contact: info@ehtiros.com

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 Adriana Crovetto, Founder of Ehtiros

Adriana Crovetto, Founder of Ehtiros

Adriana, how and when did you come about the idea and concept of Ehtiros ?

I have always been enthusiastic about fashion and the fine arts, but this idea was not premeditated. In fact, EHTIROS products are very special and original which makes it difficult to expect costumer’s reaction. But we believe that one cannot remain indifferent to the freshness of Central Asian’s fabrics. Initially it was a bold attempt to convey the good humour and positivity of these colours, while proposing something confortable and easy to wear. After experiencing the first customers, I decided that it was worth starting an entrepreneurial experience.

Who are your clients?

The EHTIROS line target group is not easily definable. Indeed, from early 20s, all age groups have shown interest in our brand. However, the age segment that shows most interest is 30-60.

How was Fashionhotel for you?

Fashionhotel was a nice experience. Since we are not organizing anymore so many events with our end costumers we are happy to have a direct feedback. All the people visiting our room were enthusiastic about the colours and the originality of our products. A woman even entered in the room and said, “this room is the joy of life”.

The Selection's Picks


INVIN

 

 Nataly, Founder of INVIN

Nataly, Founder of INVIN

Nataly, Tell us how and when it all started for INVIN?

It's all started 2 years ago but jewellery is not, in fact, a new area for me. My parents have been in the jewellery business for over thirty years, meaning that I have had an affinity for this beautiful product since my earliest days. Building on this experience, and seeing a real market gap in high-quality, unique, but affordable silver and gold jewellery, I decided to launch my own brand in 2016.
INVIN combines my passion for travelling with jewellery, making it a unique and exciting concept. I have always loved travelling. Between the ages of 10-13, I travelled alone extensively in former Soviet Union countries to attend classical dance competitions. Later, I travelled for my modeling career as well as in my role as a co-founder of an NGO (promoting cultural exchange between Eastern and Western Europe). I now want to spread this love through my brand, INVIN and through its motto: "Life is a beautiful adventure". Each of our designs is inspired by and named after a place I have traveled to. I participate in the design and strive to inspire people to visit these beautiful places and to keep our jewellery as a memento of their travels.

Who are your clients? Most of our clients come from Zurich area. But we also sold some pieces to girls from French and Italian part of Switzerland as well as other European countries, such as Germany, France and Scandinavia. We are planning to enter the European market in 2018.

What are your Top 3 Best selling products?

How was FH for you?

It was a great experience, bringing us a lot of new customers and several new fans. I was very happy to hear such a nice feedback about our products and the concept. We will definitely participate in autumn edition of FH.


L&E London

 

 Lidia J., CEO % Founder of L&E London

Lidia J., CEO % Founder of L&E London

Lidia, Tell us how and when it all started for L&E London ?

It all started in London with a need for a practical yet stylish yet light handbag that can accompany me into my multitasking lifestyle. After accumulating quite the collection of handbags that just weren’t cutting it, I decided to explore the concept and come up with a day to night, airport to meeting room handbag. It took me 2 years to perfection the concept of the understated customisable handbag. The handcrafting came naturally with my Love for the crafts and a desire to give back to society. We now hold apprenticeship programmes, training the next generation of Craftsman keeping an art alive. And as a vegetarian I decided to opt for non-animal recycled or up-cycled materials that have the added bonus of being light.

Who are your clients?

My clients are both Man and Woman who like to look stylish without compromising on practicality. They are also quite sensitive to the fact that its an Ecological and Ethical product and they appreciate the state of the art craftsmanship.

What are your Top 3 Best selling products?

How was FH for you?

Lidia- A great experience I will definitely repeat. It was heart warming to have clients brag on social media about their purchase or hugging me they were so happy with their find. Above all it was a very dynamic event worth the long working hours, we designers live for moments like this.